There was a time when Havaianas, the best-loved flip flops in Brazil, were also a kind of well-kept national secret - something foreigners discovered by accident during a Brazil vacation or when a friend brought them over as a gift. Today, Havaianas - pronounced ah-vye-UH-nas - are sold in more than 80 countries worldwide. If you're heading to Brazil, you may still want to buy them at the source to save a little cash, or maybe to show a favorite person you made room in your luggage just so you could surprise him/her with one of Brazil's hottest souvenirs.
History of Havaianas Flip-Flops
Created in 1962 and widely considered one of the most comfortable rubber flip-flops in the world, Havaianas sandals are made in Brazil using a secret rubber formula. The sandals were inspired by a style of Japanese sandal called the "Zori," and the name "Havaianas" (Portuguese for "Hawaiians") was used in homage to one of America's favorite holiday destinations. While Brazilians were the first to become addicted to the simple sandals, their popularity has spread, and the little flip-flops that could have now been seen around the world on the pages of the hottest fashion magazines, and on the feet of some of the world's biggest celebrities.
The genesis of Havaianas is the Traditional model for men, women and children, with a white top and straps and soles in five colors. Available all over Brazil, from hypermarkets to tiny grocery stores in the middle of nowhere, Traditionals have been a hit from their start in 1962. At about $6 a pair, they are the only comfortable shoes many Brazilians can afford on a daily basis. But even people who can buy more elaborate models still like having Traditionals for their down-to-earth fashion moments and practical needs, from going to the beach to walking around the house.
It didn't take long for Brazilians to realize that the frugal design of Traditional Havaianas was great for creative intervention. Women customized theirs. Surfers started a trend when they removed the straps from Havaianas and put them back on with the sole side up. The company capitalized on this fad by launching monochromatic Havaianas Top, a unisex design, in 1994. The new sandals helped the company overcome a downturn and paved their way towards upper class consumers who had been reluctant about wearing Traditionals. Tops are currently available in 20 solid colors. They, too, are popular for customizing. Brazilians use them to make Havaianas bordadas (embroidered) and silkadas, that is, printed with silk-screen.Havaianas Baby and Havaianas Kids
Tiny feet look cute in Havaianas. The Baby model has elastic straps that snuggle comfortably around soft heels. Havaianas for babies and young kids come in several fun, colorful models besides classic designs such as Traditional, Top and Top Brazil, which has small flags on the straps. Besides being comfortable and beautiful, Havaianas are great for kids because they are very washable and dry easily.
Tiny feet look cute in Havaianas. The Baby model has elastic straps that snuggle comfortably around soft heels. Havaianas for babies and young kids come in several fun, colorful models besides classic designs such as Traditional, Top and Top Brazil, which has small flags on the straps. Besides being comfortable and beautiful, Havaianas are great for kids because they are very washable and dry easily. Havaianas for Women
Thinner straps, metallic colors, high heels and feminine flower, stripe and animal print patterns are some of the features of Havaianas for women. Slim, with very thin straps; High, which have a clunkier look that doesn't sacrifice comfort; and Flash, all about very bare feet, are some of the designs that have come up in recent years and get more popular with each new collection. For simple and classic summer style stick with the Slim flip flop from Havaianas. This perfect flip flop has a molded thin rubber upper with a Havaianas logo, a shock absorbing midsole, and a durable rubber outsole for premium footing. Hit the beach in style this summer with the Slim. Made in Brazil.
Havaianas are truly the best rubber sandals in the world. The ultra-high quality of Havaianas is due to a top secret rubber recipe that makes the sandals soft as marshmallows, light and highly durable. There are many knock-offs in the marketplace, but Havaianas customers know that there is no substitute for the authentic comfort and quality. Since their creation in the 1960's, Havaianas collections have a large variety of fashionable colors, styles and prints. Havaianas are showcased on fashion runways around the world, as well as at the most prestigious events.
Special Editions
Every once in a while Havaianas launch special edition designs. Such has been the case with the World Soccer Cup and São Paulo Fashion Week, for example. To celebrate the Centennial of Japanese Immigration in Brazil in 2008, Havaianas scheduled the May launching of sandals featuring a mix of the Brazilian and Japanese flags, bringing them back full circle to their origin as a version of the Japanese zori sandals, made of rice straw. There's more to that connection: the company that makes Havaianas - São Paulo Alpargatas - was founded in São Paulo in 1907 and produced espadrilles for coffee pickers. The coffee boom was what motivated the Japanese immigration to Brazil, starting in 1908.Flip-flops are generally popular as pluggers, go-aheads, slippers, sandals and thong. The world also knows flip-flops as Havaianas. So, by now you must be aware of what flip-flops are. They are the basic footwear. Everyone uses them when they step out of their door. However, Havaianas has revolutionized the idea of flip-flops. Havaianas flip-flops are not the same seasonal disposable footwear type. Its the type you would want to keep for the next spring or the summer to come.
Havaianas fever is already on! People throughout the world are hooked up with the newest Havaianas flip-flops. You will see many people wearing these sandals with various designs. Havaianas flip-flops design has made a huge impact on the fashion world. Considering they are a thong or flip-flop they have a big contribution for feet what jeans have for legs. They are very comfortable, come with variety of styles and can be worn with different types of outfits.
Many celebrities nowadays are spotted with stylish Havaianas flip-flops. If you look through the fashion magazines, billboards, television ads you will see many celebrities and models alike wearing the simple Havaianas sandals on their pedicure feet. Theyre the official off-duty style statement.
Havaianas flip-flops were actually based on a Japanese sandal, the Zori. Havaianas sandals originated in Brazil and now it has become the fashion staple for the entire population in that country. It is the simplicity of the product that has made it so popular with people all over the world. People at every part of the world are buying them for daily wear as well as for beachwear.
It is not only women who have been attracted by the Havaianas sandals. Men all over the world are also buying Havaianas flip-flops. These sandals are well recognized in the market because of their originality, their unique design and shape, durability, high quality and above all their cheap price; because these sandals have good value for money and are long lasting; men and women alike are known to purchase them in bulk. Now you surely must have already known why the celebrities and other models buy these sandals. By choosing from a wide variety designs of Havaianas flip flops you too can afford the best!
These sandals have been in the market for a long span of time and nowadays people are simply dying to get a pair of them. Actually Havaianas sandals have become a fashion statement.
It is in fact a great achievement for the Havaianas to be enjoying such a giddy height of recognition in the United States nowadays, although theyve been in this industry for about forty long years. Havaianas now sell their flip-flops to over sixty countries all over the world. This is definitely not a bad work by them and theyre planning to get even bigger in this summer. So, what are you waiting for? If you are really interested in staying ahead of the fashion pack, buy a pair of Havaianas flip-flops now and become trendy!
Read more: http://www.articlesnatch.com/Article/Havaianas-Flip-flops-Fever-Is-On-/1235418#ixzz0xMFoj0Y8
Footwear comes in so many fashion and designs but one thing the people look for is comfort. And, nothing is more comfortable than wearing Havaianas, also known as flip flops. The Havaianas sandal or flip flops, made from a secret rubber formula, once known as the 'poor mans footwear' is today known as the 'Rolls Royce of flip flops'. It has become so popular that it is now considered as a fashionable footwear and loved by most of the celebrities.
Another brand of flip flops which is as popular as the Havaianas, is the Reef flip flops. Reef is a very popular brand of footwear. These flip flops are available in so many different styles and colors for men, women and children. The secret rubber formula makes it very soft, durable and bouncy that it was in great demand because of its comfort. Considered as the best rubber sandal in the world, the Havaianas are available in all retail shops around the world. The Reef Company originated in 1984, in Argentina by two brothers and today it has grown to become the largest sandal manufacturers in the world.
The Havaianas comes with bright colored soft soles, with a variety of designs on it, like flowers, leaves, cartoons, butterflies, checks etc and with non-blistering straps. Some of the categories of Havaianas sandals are, Baby Havaianas, Flash Havaianas, Garden Havaianas, check Havaianas, Beach Havaianas, Foral Havaianas, Surf Havaianas, Flower Havaianas, Collector Havaianas, Joy Havaianas, 4nite Havaianas, Wave Havaianas and Metalic stripe Havaianas. These are only a few of the varieties. There are many more colors and designs, and you are sure to get confused as to which pair to choose and finally you will end up buying more than one pair. The Havaianas sandals are durable and affordable.
The Reef flip flops are also very comfortable footwear and blends the cool attitude of the beach. Some of the varieties of Reef flip flops are, Reef Fanning Bling Flip Flops, Reef Dr.Simmons Flip Flops, Reef Philthy Flip Flops, Reef Convertible Flip Flops, Reef Haleiwa Flip Flops, Reef Trinidad Flip Flops, Reef Mick Spackler Flip Flops for men and Reef Seaside Flip Flops, Reef Ginger Flip Flops, Reef Laiser Flip Flops, Reef Buckle Up Flip Flops, Reef Recife 2 Flip Flop, Reef Miss Cleo flip Flops for women.
A World of PossibilitiesHavaianas For Men
Havaianas Brasil
Havaianas Ipê
Havaianas Conservação Internacional
Havaianas Conservação Internacional
Havaianas Top Mix
Havainas Top Metallic
Havaianas Trend
Havaianas Wind
Havaianas Casual
Havaianas Surf
Havaianas Top
Havaianas Nite
Havaianas For Women
Havaianas Conservação Internacional
Havaianas Fit
Havaianas Flash Tressê Exotic
Havaianas Urban Fresh
Havaianas Floral Gypsy
Havaianas Fun
Havaianas High Light
Havaianas Hit
Havaianas Logo Metallic Silver
Havaianas Slim Cool
Havaianas Slim Etnics
Havainas Slim Prisma
Havaianas Style
Havaianas Top Metallic
Havaianas Africa
Havaianas For Babies and Kids
Havaianas Baby Butterfly
Havaianas Baby Estampa
Havaianas Baby Pets
Havaianas Kids Dragon
Havaianas Kids Slim Ballet
Havaianas Kids Slim Garden
Havaianas Kids Speed
Havaianas Kids Surf
The Bottom Line
These Brazilian sandals are so comfortable, you won’t realize you have shoes on your feet. They are durably constructed of some of the softest rubber and foam I’ve ever seen. I especially like that fact that come with a high heel as well as a lower heel version. Available in a variety of colors and reasonably priced so you can afford one pair of each. Great for after practice, camp or everyday wear.
Pros
Comfortable Soft Brazilian Rubber and Foam
Variety of Colors and Sizes
High Heel and Low Heel Versions
Reasonably Priced
Excellent Customer Service and Timely Delivery
Cons
None
Description
High heel and low heel versions.
Available in black, brown, white and rose colors.
Soft Brazilian rubber makes them exceptionally comfortable to wear.
Reasonably priced and delivered in a timely manner.
Great customer service.
Havaianas is a popular brand of sandal originating in Brazil. It has gained a lot of attention around the world with its wide variety of styles and colors, as well as its comfortable rubber design. Most well known for its flip flops, the brand has begun reaching out into different variations on this popular shape. Havaianas footwear comes in styles for women, men, children and infants as well as in special edition styles.
History
The first pair of Havaianas was made in 1962. They were based on the design of the Japanese Zori, a type of sandal made with fabric straps and rice straw soles. Because of this, Havaianas all have a textured rice pattern on the soles. In the 1990s, the sandals began gathering popularity. Brazilian television stars appeared in commercials and the brand's colorful magazine ads. The Havaianas brand continued to grow throughout the 1990s, with more colors and an expanded line. By the year 2000, the popularity of Havaianas was spreading to other countries. Now, Havaianas shoes are sold in more that 60 countries and come in a wide spectrum of colors.
Significance
Havaianas has had many milestones throughout its existence. As early as 1970, Havaianas sandals were being copied. The slogan "The Real Ones" was born because of knock-offs on the market, as well as emphasis on the fact that the sandals "don't smell, don't lose their shape, and the straps don't get loose." In 1998, a special Havaianas model was created for the World Cup, with a small Brazilian flag on the strap. The model became very popular as a symbol of Brazilian pride. Beginning in 2003, Havaianas sandals became a part of the Oscars, with exclusive models being given to all the nominees. In 2004, a special sandal was created in partnership with jeweler H. Stern. They had an 18k finish and were encrusted with diamonds.
Women's Styles
Women's Havaianas come in 36 different styles. The most popular woman's style is the Slim Fit Havaianas. The Fit-style sandal is shaped like a normal flip flop in front, but the straps extend around the back of the foot and buckle, so they are more secure than a traditional flip flop.
Men's Styles
Men's Havaianas come in 18 different styles as well as a variety of colors and patterns. Men's flip flops come in a variety of styles, including the Casual, which has a more refined shape than a traditional flip flop, as well as the Wave, which has a contoured foot bed for comfort.
Kid's and Baby Styles
Kid's and Baby Havaianas come in a variety of colors and patterns, some the same as their women's and men's counterparts and others in more suitable designs for children, such as space ships and flowers. Baby Havaianas have a strap to secure around the back of the foot.
Limited Editions
Limited Edition styles of Havaianas are patterns and colors that they do not regularly make. They change all the time, so if you want them you had better be quick. Examples are women's flip flops with the straps covered in Swarovski crystals, popular cartoon characters, or limited edition patterns or colors.
Locations and Where to Buy
Havaianas has corporate offices around the globe. All the styles of Havaianas in production are available on its website, as well as at popular department stores in the United States, like Macy's and Nordstrom. In 2009, a new Havaianas store in Sao Paulo, Brazil opened. The store contains the complete line of sandals, as well as special editions, new styles and options for customized Havaianas.
Read more: About Havaianas
eHow.com http://www.ehow.com/about_5098282_havaianas.html#ixzz0xMEUuvmQ
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